1. As a UK Public Body, it is vital that the British Council’s work has a clear focus on delivering benefit for the UK.
2. The British Council delivers benefit directly to UK individuals and organisations by providing opportunities for international learning and business.
3. The British Council creates strong, mutually beneficial, cultural and educational relationships for the UK with people around the world.
4. These relationships lead to higher levels of trust in the UK. This encourages people to visit, study in and do business with people from the UK.