Study abroad decision-making processes

Tuesday 02 June 2015 -
09:00 to 10:15
Session 5.7. Queen Elizabeth II Centre, London.

If the world is an international student’s oyster, how does one’s institution become its pearl?  The choice of where to attend university is the culmination of several small decisions which lead up to the critical one of where to ultimately go.  The influencing factors will vary depending on a student’s country of origin.  I-graduate International Insight and the TOEFL® Test have come together to share new intelligence on student applicant profiles from the world over.  Key questions posed include: who initiates the decision to study abroad; what are the primary reasons for studying abroad; who are the top influencers for selecting a country to study; what is the hierarchy of reasons for one’s final choice; how does an English Language Test play into the equation?  This information will offer insights and implications that in turn can translate into winning ideas for institutions to implement in their respective messaging and marketing. This session will include ample time for questions, discussion and debate.

This session is hosted by ETS TOEFL, Going Global 2015 Gold Sponsor. 

Jobert E. Abueva
Senior Director - TOEFL Brand Management and Strategic Marketing, TOEFL, USA

Jobert E. Abueva leads all brand management and strategic marketing efforts for the TOEFL®  family of assessments. Prior to joining ETS, he was Vice-President, Global Sales and Marketing at The Oxford Princeton Programme, the leading energy education and training provider. He has also been Senior Category Development Manager for the EMEA Division of Clairol, Inc. in the UK before becoming Marketing Director, Asia Pacific, based in Bangkok, Thailand. Session 5.7

Jobert E. Abueva

William Archer
Chief Executive, i-graduate, UK

i-graduate founder Will Archer directs the world’s largest study of student opinion. Reporting in confidence to universities across the globe, his team benchmarks student and stakeholder perceptions using proprietary survey instruments adopted by governments and 800 universities across 5 continents. Will worked previously as an adviser to multinational corporations on international recruitment, researching and recruiting talent worldwide. Session 5.7 Session P.1

William Archer

Peter Skillen
Immigration Compliance Manager, INTO University Partnerships, UK

Peter Skillen is the central reference point for all Home Office (UKVI) related compliance and guidance within the INTO group, understanding Home Office guidance and sharing it throughout the organisation. Having formally been the UKBA Policy and Operations Manager at UEA, Peter has been involved with Tier 4 and the Points Based System and has worked with the UKBA, Home Office and Universities UK in working groups in establishing best practice for compliance in the sector. Session 5.7