If the world is an international student’s oyster, how does one’s institution become its pearl? The choice of where to attend university is the culmination of several small decisions which lead up to the critical one of where to ultimately go. The influencing factors will vary depending on a student’s country of origin. I-graduate International Insight and the TOEFL® Test have come together to share new intelligence on student applicant profiles from the world over. Key questions posed include: who initiates the decision to study abroad; what are the primary reasons for studying abroad; who are the top influencers for selecting a country to study; what is the hierarchy of reasons for one’s final choice; how does an English Language Test play into the equation? This information will offer insights and implications that in turn can translate into winning ideas for institutions to implement in their respective messaging and marketing. This session will include ample time for questions, discussion and debate.
This session is hosted by ETS TOEFL, Going Global 2015 Gold Sponsor.