In this session, the ‘city factor’ is viewed from three different perspectives.
The first looks at factors which influence international students’ demand from a range of global cities, including Delhi, Jakarta, Rio de Janeiro, New York City and Kuala Lumpur. The presentation shares real-time data from Hotcourses to mark trends and shifts in the approach from prospective students based in those cities and to demonstrate how this is shaping the future landscape for international student recruitment.
The second presentation shares the results of the latest round of IDP Education’s longitudinal study on student buying behaviour, reflecting the responses of approximately 2,000 globally mobile students from top sending countries, including India, China, Malaysia, Vietnam, Indonesia and Hong Kong. In 2016, for the first time, IDP’s study explored specific destination and city-based questions.
The third presentation looks at the distribution of English-taught programmes in key cities around the world, and compares their attractiveness to potential international students. StudyPortals’ city competitor tool provides insights into differences between capital and smaller cities, identifies which cities are competing for the same pool of globally talented students and explores how key cities around the world are differentiating themselves to build competitive advantage.
- Dominic Scott, Chief Executive, UKCISA, UK (Chair)
- Aaron Porter, Director of Insights, Hotcourses, UK
- Lyndell Jacka, Head of Research, IDP Education, Australia
- Dr Thijs van Vugt, Director of Analytics and Consulting Team, StudyPortals, Netherlands