Embedding entrepreneurship in the academic experience requires innovative approaches to learning and assessment. Focus areas can range from establishing start-ups to dealing with government interventions. This session brings together different approaches to entrepreneurship development in tertiary education, giving participants both a broad range of perspectives to consider and practical examples of opportunities and problems. Participants will be well informed, challenged and inspired by examples of good practice and an exploration of the problems and solutions facing integrated entrepreneurship.

Questions explored include

  • What different approaches are there to embedding entrepreneurship in the learning experience – and which ones work well?
  • Do entrepreneurial programmes generate new entrepreneurial companies? What’s the reality?
  • How do government interventions help (or not help)?
  • As businesses become more mobile and internationally connected, can start ups be developed that are both mobile and international?


  • Prof Dr Chiheb Bouden, Professor of Industrial Engineering, the National School of Engineers of Tunis (ENIT), Tunisia
  • Professor Dr Rofina Yasmin Othman, Associate Vice-Chancellor (Industry and Community Networks), University of Malaya, Malaysia
  • Professor Helen Marshall, Vice-Chancellor, University of Salford, UK