This session aims to encourage participants to evaluate their institutions' approach to transnational work and use a range of tools as well as references to reports such as the ‘Shape of Things to Come’ to develop their strategic approaches.
International work needs to adapt to a rapidly changing global landscape. In the background we have the socio-economic shocks of the recent financial crises; the tensions of the fundamentalist conflicts and the threat of a new pandemic which have all greatly altered the course of globalisation despite the advances made in technology and mobility in recent years . Demographic development and urbanisation are together fuelling much of the demand for higher education and changing its dynamics and geographies. Higher education institutions need to be able to develop nuanced strategies that take into account and are sensitive to the external environment but are also competitive and play to their strengths.
This session will look at tools that help analyse and react to the environment in a principled and responsive way . It will look at how transnational activity can be designed and flexed according to the competencies of the institutions and the needs of target audiences. The competitive environment will be looked at both from current and emerging forms of competition. Participants will be asked to talk about their own approaches to building distinctive strategies and to reflect on the examples given during the session. The workshop will open with a panel session to introduce the main thematic areas.
The workshop will then work in ‘World Café’ format as participants are asked to critically discuss their approaches to building strategies for their own institutions in small groups. A closing panel Q&A will discuss the outcomes and answer questions.