Geng Le is the founder of China’s leading LGBT web portal and social media app Blued, which currently has 27 million users. He is one of China’s most successful gay business leaders and uses his public profile to raise awareness of HIV prevention, workplace protection for LGBT people and campaigns for recognition of same-sex partnerships. In 2012, he was invited to meet the then Vice Premier Li Kegiang and in 2015 flew seven Chinese gay couples to the US to get married, creating one of the biggest social media stories of the year in China.
Geng Le first set up a gay culture website in 2000, three years after homosexuality was decriminalised in China, but still classified as mental disorder. In order to run the website, he eventually chose to resign from his job as a policeman. At the beginning of the business his website was repeatedly shut down by the authorities, but 15 years later his company attracts global investors and is expanding internationally.