The British Council is commissioning this work on behalf of the UK Skills Partnership (UKSP) of which it is a member. We seek to appoint a consultant or agency to work with the UK Skills Partnership (UKSP) to gain audience insights from China, Saudi Arabia and Vietnam in order to inform the UKSP’s future approach to promoting the UK TVET sector and the UKSP in target markets. The results of the research will inform the development of a marketing strategy and the production of marketing materials (including those for the three target countries). The research should identify:

  • Key trends and opportunities in each country for the UK skills sector
  • Competitors and potential buyers, and their current perceptions of the UK offer including strengths and weaknesses.
  • Recommendations for key messages and channels to promote the UK offer

How to apply 

For full details of the opportunities and to submit a proposal, bidders will be required to register on e-Tendering portal In-Tend  in order to take part in the tender process.  

Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.

The project reference is BC/02189 and the project title is UK_ 2021_CE_UKSP (UK Skills Partnership) Market Research.

Bidders will be required to demonstrate and evidence their expertise and experience. These conditions are outlined in the RFP and the Supplier Response form. 

The deadline for submitting returns is Friday 10 December 2021 14.00 UK time.

In order to ensure a fair and transparent tendering process we ask all bidders to submit their questions via In-Tend portal  and we will share the questions and responses with all the bidders in the indicated timeline.