At British Council we believe that:
- individuals make a difference in any intercultural situation. All cultures have a wealth of diverse individuals. Many do not fit the generalisations that are made about the cultures which they are associated with.
- there are more similarities and connections between cultures and individuals than differences.
- effective intercultural practitioners are well-informed about the history, economics, conflicts and politics of the parts of the world they are interested in.
British Council can support you in developing deeper cultural insights and in acquiring the skills for effective intercultural practice.
Use our cultural ‘top tips’ as a starting point for finding out about doing business with the following countries:
- Kingdom of Saudi Arabia
- South Korea
The cultural top tips have been developed as part of our collaboration with the British Chambers of Commerce.