The British Council’s promotion of UK education opportunities to international students is delivered under the overarching umbrella brand of Study UK, part of the UK government’s GREAT Britain campaign, which operates in more than 65 countries and encourages people to visit, invest and study in the UK.
The campaign is delivered through a coordinated mix of global, regional, and country-level digital and face-to-face channels, all informed by overseas education insight and in consultation with the UK sector.
Study UK drives awareness of the UK as a first-choice study destination through awareness-raising digital marketing campaigns, alumni engagement, the GREAT Scholarships, a suite of free online courses and a range of campaign content made available to stakeholders, regional teams and institutions.
To further increase the share of international students into the UK and to build long-terms relationships between the UK and the world, the British Council designs and manages scholarship programmes. These programmes bring over 1000 scholars to study at UK institutions annually.
We are also currently developing regional insight hubs which will to provide international market intelligence to support the UK sector including international student insights, partnership insights, specific country reports and analysis of global trends. In addition to supporting international student recruitment, the hubs will help to create and environment which will enable UK institutions to establish partnerships.
How Study UK works in-country
The global Study UK campaign is reinforced at country level through a range of activations. Study UK teams in-country run showcase presentations to profile the UK, pre-departure briefing sessions for new international students, agent and counsellor engagement activities, participation in roadshows and engagement with local media.
Although Study UK’s global digital campaign is focused in eight key markets (China, India, Indonesia, Malaysia, Nigeria, Pakistan, France and Germany), the campaign reaches many more countries through the GREAT Scholarships, the Study UK Alumni Awards and through the British Council’s network of regional offices.
How Study UK works with institutions
There are plenty of ways that UK higher education institutions can work with, and benefit from, Study UK: