About the programme
The Creative Enterprise Programme is a three-day practical workshop that equips creative entrepreneurs with the tools and knowledge they need to succeed. Expert facilitators, as well as local market specialists, will provide face-to-face support to help entrepreneurs explore business ideas, develop their business proposition, and create a business model that suits their hopes and motivations.
This interactive programme brings Nesta’s Creative Enterprise Toolkit to life, and uses a mixture of practical exercises and activities that have been designed specifically for the programme.
Through the three days, participants explore key ways to:
- understand the building blocks that describe and will shape their business opportunity
- identify and better understand customers, and explore how the business will function and grow
- visualise the main components of the business and bring together the key elements of a business plan
The Creative Enterprise Programme builds on the Creative Enterprise Toolkit in a supportive peer-to-peer learning context. A Nesta workshop facilitator and creative business expert, who brings a wealth of experience, presents the content and offers participants advice and guidance for getting their products and services to market. Through interactive exercises and activities, participants will gain a better understanding of how to develop their business.
Day 1 You and Your Idea
Focuses on helping participants understand the building blocks that describe and shape their business opportunity:
- Explores Values, Vision and Mission
- Uses modelling to demonstrate what impact the business could have
Day 2 Your Customers
Encourages participants to identify and better understand customers and users. It focuses on exploring how the business will function and grow by:
Learning from other local creative entrepreneurs
Describing customer profiles and needs
Defining the business processes and the relationships needed to help them realise their business opportunity
Visualise the main components of the business and to bring together the key elements of participants’ business plans through a first draft of the Business Model Canvas (BMC). It provides supports participants to:
- Understand the legal and financial considerations for running a business
- Evaluate the business and plan for the future
- Prototype a first draft of a business plan using the BMC
About the facilitators
The programme is led by creative business experts and skilled facilitators who specialise in design thinking, business and innovation. Alongside this expert, each workshop features live case studies from the region, where local entrepreneurs discuss their experience of running a creative enterprise in the local region, and guest experts who can highlight specific local issues - for example around tax or legal matters.