SSA Arts Creative Economy - Invitation to Tender

                                  Apply using the links below.


Invitation to Tender  

Through our Creative Economy work in Sub Saharan Africa, we offer a suite of support to young people, to facilitate their learning and economic advancement ambitions. We work in an integrated way to build capacity, through learning, networking and other support that young people need to start or grow their creative and social enterprises or get new / better jobs in the Creative Economy sector.     

2021 Programme Summary:   

 In SSA we will work thematically across the core areas of Creative EnterpriseLeadership, and Policy. 

The Creative Economy 2021 funding round will focus on supporting the creative economies in 8 countries in Sub Saharan Africa to support young people to regional and UK peer/expert networks, other skills opportunities and knowledge, mentoring, business incubation/acceleration, and other support that they need to build sustainable creative enterprise.  

Cultural and Creative Organisations and Institutions based in the UK and one of Ethiopia, Sudan, Kenya, Senegal, Ghana, Nigeria, Zimbabwe, and South Africa will be invited to jointly develop content for Creative Enterprise SSA Arts. 

Application Links


  • Literature & Music. The project will bring together both Zimbabwe and UK expertise and knowledge in two key sectors (Literature and Music) to support capacity development and partnerships. It will stimulate the Zimbabwe creative organisations/hubs/professionals in digital content creation, connecting individuals and organisations in the Music and Literature sectors to share, learn and collaborate. Digital content creation could include (but is not limited to) digital audio (radio, podcasts), online media, videography, live-streaming, spoken word, instapoetry, digital illustrations, blogging, online writing journals, and magazines. This will develop and grow skills that lead to more professional opportunities for Zimbabwe creatives using digital content creation. Deadline for submission is 14 October 2021 – 23.59 BST.

South Africa

  • Delivery of the South Africa Cultural Producers Programme with mid-career creative and cultural leaders. Deadline for submission: 29 September 2021 – 23.59 CAT.
  • Delivery Partners for the Design Futures Digital Lab (Design Future: Digital Lab 2021-22 is a creative economy project that offers South African digital content creators/filmmakers an opportunity to develop experiential and provocative narratives around the areas of sustainable fashion practices and climate change. Deadline for submission is 29 September 2021 - 23.59 CAT)


  • Film, Call for Proposals for Sudan and UK-based Partners to co-design and deliver the Sudan Creative Enterprise support programme including mentoring, training, and business development to emerging film entrepreneurs in Sudan. Deadline for Submission: 4 October 2021, at 23:59 BST.


  • Animation sector (Delivery of the Nigeria Creative Enterprise Support Programme for the Animation Sector. Deadline for submission: 10 September 2021, at 23.59.)
  • Music sector (Delivery of the Nigeria Creative Enterprise Support Programme for the Music Sector. Deadline for submission: 10 September 2021, at 23.59)


  • Music, Creative Economy Tender for ‘Programme Delivery Partners in Music Sector Support Organisations in Ghana and UK’. Deadline for submission: 8 September 2021, at 23:59.


  • Fashion, Programme Delivery Partners, fashion organisations, and sector support organisations in UK and Senegal. Deadline for submission: 10 September 2021, at 23.59.


  • Fashion, Call for proposals for the Kenya and UK-based partners (Consultants) to design and deliver a programme for early-stage fashion businesses in Kenya. Deadline for submission: 12 September 2021 at 23.59.


Invited applications for tender are for budget scales varying from 50,000 GBP to 400,000GBP – full application details available at the British Council In-Tend Portal. Individuals and Organisations registered and operational in the UK and Senegal, Ghana and Nigeria and Kenya are welcome to apply.

Country Focuses

 Ethiopia - Visual Arts

  • Creative Hub Manager Training and support 
  • Innovation month 2021 – including creative hustles and Creative Stakeholders Breakfasts 
  • Research and Policy Dialogue 

Kenya - Fashion

  • Business support through a three-month incubator programme  
  • Networking and access to market opportunities  
  • Policy and Advocacy engagements

South Africa - Fashion

  • Creative Leaders project:
  • Sustainable Fashion Storytelling:
  • SoCreative Digital Summit 

Zimbabwe - Music and Literature

  • Music and Literature digital content creation project
  • Value creation challenge - business accelerator programme  

Nigeria - Music and Animation

  • Creative Enterprise Support Programme (Music) - Music business training, incubation, acceleration for emerging music sector professionals including mentoring and seed grants for participants and music sector support through networking
  • Creative Enterprise Support Programme (Animation)
  • Creative Economy E-learning platform - Facilitated Programmes  
  • Industry Alumni Digital Engagement  

Ghana - Music

  • Creative Enterprise Support Programme (Music) - Music business training, incubation, acceleration for emerging music sector professionals including mentoring and seed grants for participants and music sector support through networking
  • Creative Economy Leadership Programme  

Senegal - Fashion

  • Leadership programme, including business incubation, acceleration programmes, seed funding etc 
  • Entrepreneurs training programme with a key focus on women and disadvantaged groups.  

Sudan - Music and film

  • Leadership delivery programme 
  • Creative Enterprise programme, including creative hustles 
  • Digital Enterprise Offer 


Focus: Fashion - this sits within the Architecture, Design, and Fashion department at the British Council.


The partners can be a creative hub, a creative professional, a creative/education organisation or institutions, etc 

The ideal partners would be a collaborative team, composed of one partner in SSA working with and developing the programme with a partner from the UK (see eligible countries).  You can either apply as a UK/SSA partnership or as one side of a partnership and we will then broker a relationship between two partners [one SSA / one UK] to co-design and co-deliver the programme.   

This team should have:  

- Strong knowledge and capacity to manage medium-large scale programmes with multiple stakeholders.  

- Experience in curating and producing Creative Economy programmes for online and face to face delivery for diverse audiences.  

- A demonstrable knowledge of SSA Creative Economy sector, and with a network of expert contacts.  

- Due to time limitations, be available to work primarily on this project between September and March 2022.  

Important Dates

Applicants must apply through our digital InTend platform - applications are now Live.


  • Ghana (8 September 2021, at 23.59)
  • Nigeria (10 September 2021, at 23.59)
  • Senegal (10 September 2021, at 23.59)
  • Kenya (12 September 2021, at 23.59)
  • Sudan (18 September 2021, at 23:59 BST)

Eligible Countries

SSA: Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Sudan, Zimbabwe.  

UK: England, Scotland, Wales, Northern Ireland 

Webinars – Engage with us and find out more

Meet our teams across Africa and the UK who will elaborate on the application process, selection criteria and additional opportunities in our series of webinars. Details for August webinars TBC.

  1. Sub-Saharan Africa and the UK - 29 July 2021, 2pm BST  for all eligible SSA and UK countries

The recording will be made available here and at the link above after the webinar.

How to Apply

One partner (based in SSA or the UK - see eligible countries above) must complete an application form on behalf of the partnership. 

Applicants must apply through our digital InTend platform - applications expected to go live from early August 2021

We have created a step-by-step guide to help you navigate our InTend platform, you can watch it HERE.

Creative Economy E-Learning Programme - Launching September

The British Council understands the difficulties faced by young African entrepreneurs and has designed a series of free, easy to access courses themed on the creative economy and social enterprise sectors.  

Creative and social enterprises are important means both of offering livelihoods to marginalised communities but also as means to improving communities. 

Through its Creative Enterprise E-Learning programme, the British Council will equip young aspiring and early-stage entrepreneurs with the skills they need to grow their businesses, contribute to the economic development of the continent and inspire their communities. 

The British Council enables connections, exchange and opportunities between Africa and the UK; contributes to greater inclusion in African societies; contributes to economic development, innovation and employability; and enables the UK to have strong and enduring networks with future leaders and influencers.