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The British Council is working in partnership with WWF UK.

WWF UK was a guest judge on our creative commissions shortlisting panel and selected the project Doing Zero to feature in their Just Imagine exhibition competition. Doing Zero will be one of 12 projects to feature in the exhibition, showcased in open-air locations throughout the UK.

On 9 November 2020, WWF UK launched the arts and cultural project Just Imagine - a creative callout for the whole creative arts sector, networks, institutions and individuals, to reimagine a new world. The creative call out asked artists throughout the UK to take inspiration from the David Attenborough: A Life On Our Planet film and propose creative responses and solutions. The received competition entries were judged by a curated panel of professionals, with the winners securing space in the Just Imagine exhibition in 2021. The exhibition will be launching virtually at the end of April 2021, and there will be a physical exhibition later in the year.

Find out more about Just Imagine here.

Rosalind Mist, Director of Education and Youth Engagement at WWF UK, said:

'In such a critical year for environmental action, we are delighted to partner with the British Council on this creative call-out for a reimagined, nature-focused future. It’s brilliant to see such diverse collaboration between teams, both locally and globally, reminding us that tackling the climate and nature crisis needs the combined efforts of artists, scientists and creative communities worldwide.'


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