WWH For Your World logo

The British Council is working in partnership with WWF UK. As part of our partnership, WWF UK were a guest judge on our creative commissions shortlisting panel and selected Doing Zero to also feature as a winning project in their Just Imagine competition. Doing Zero will be part of a collection of 12 other selections which will feature in an exhibition, showcased in open air locations throughout the UK.

WWF has recently launched an arts and cultural project - Just Imagine. Just Imagine is a creative callout for creative networks, institutions and individuals, to reimagine a new world.

Launched on 9 November 2020, the creative call out asked artists throughout the UK to take inspiration from the David Attenborough: A Life On Our Planet film and respond to a creative brief. The project will act as a platform for a nation-wide creative response, to the solutions and messages in the film.

The call-out was opened up to the whole creative arts sector - so no matter the discipline, there was a space for these creative voices to be heard.

The received competition entries were judged by a curated panel of professionals, with the winners securing space in the Just Imagine exhibition in 2021. The exhibition will be launching virtually only at the end of April 2021, and there will be a physical exhibition later in the year.

Rosalind Mist, Director of Education and Youth Engagement at WWF-UK, said:

In such a critical year for environmental action, we are delighted to partner with the British Council on this creative call-out for a reimagined, nature-focused future. It’s brilliant to see such diverse collaboration between teams, both locally and globally, reminding us that tackling the climate and nature crisis needs the combined efforts of artists, scientists and creative communities worldwide.

Find out more about the British Council creative commissions and join our climate activities in the run up to COP26.