Strong business communication skills are critical for growth and success of any organisation despite its location, size and objective. With the emerging flow of globalisation, English competency has become a crucial skill for the workplace. Banks rely on effective communication and interaction between sales executives, product teams, backoffice staff, partners, clients and vendors.
Aptis is an English language assessment which can be tailored to the needs of specific industries. It can be delivered globally through an interactive test platform that allows you to:
- identify the English language skills, strengths and weaknesses of your staff
- adapt the test to assess only the skills that are relevant to your organisation's needs
- enhance return on investment by focusing your training on the right areas.
Aptis case study: Banque Centrale des Etats de l’Afrique de l’Ouest (BCEAO)
In order to prepare its staff for the fusion between all the central banks of West Africa, scheduled for 2020, Banque Centrale des Etats de l’Afrique de l’Ouest (BCEAO) has decided to provide online and face to face English courses for all employees in their nine locations worldwide (Senegal, Ivory Coast, Mali, Guinea Bissau, Burkina Faso, Togo, Benin, Niger and France).
The course groups are divided in four:
- Beginners group who will use an internal online language learning system
- Pre-intermediate group who will use British Council’s English Select e-learning portal
- Intermediate group who will take part in the face to face courses (by video phone) called “BCEAO English Forum”, facilitated by a British Council teacher
- Advanced group who are scheduled to spend two weeks in the United Kingdom as part of an immersion programme.
Before the employees can be selected for their appropriate groups, they were required to sit the Aptis test to assess their 4 core skills. For one full week, 790 employees (from security guards to the CEO) sat for the Aptis to determine in which group they belonged.