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E-strategy and Development
Welcome to webmasters and developers' support site. Here you will find advice and information on all aspects of the Obtree system, plus updates on new functions, as well as guidance on writing for your website.
Website homepage project
Web accessibility standards
Template standards
Web analytics
10 Golden Rules of Online branding
Online guidelines
We are committed to the highest editorial and ethical standards in the provision of content on the web. To help maintain this reputation, compliance with the Online Services Guidelines is mandatory.
New brand guidelines
The new guidelines give clear standards and brings together written, visual, domain names (URLs) and sonic in an accessible form in one place, and also include online reputation management.
Students with headphones on, Brazil - photographer Mat Wright copyright British Council
Obtree support
If you use Obtree to create and manage content on your website, this section can help you understand common tasks and procedures with step-by-step guidance and advice.
Technical Reports
This selection of reporting tools can help you to analyse site performance and object use, and even choose your template. Also, these technical tools and reports help develop your website without an administrator.
Writing for the Web
Whether you're new to writing or an experienced writer looking for tips on style, this site offers information on a range of subjects that will help you develop your writing skills.
Web statistics
If you want to know more about your customers, Web Trends can provide a range of statistics and analysis to help develop your website.
Discussion groups
Are you a webmaster who needs advice on best practice? Do you have an Obtree tip or shortcut to share? Discussion groups let you post news, views and questions and search previous posts.
Streaming media guide
Streaming media can help promote your services using audio and visual files. Find out more about the various formats we support and how we can help develop your website with our streaming media service.
Site references
Web 2001-2004 project archive
Web 2001-2004 was a three-year project that saw the
re-development of our web presence worldwide. This archive contains information about the project including background documents, guidance materials and case studies from the two pilot countries; India and Japan.

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