A survey such as this gives us the opportunity to understand what factors lie behind people’s opinions. Through a process of advanced statistical analysis known as SEM (structured equation modeling), it is possible to identify what factors are the strongest predictors of – and barriers to – the desire for greater transatlantic cooperation. GlobeScan has performed this analysis for Americans, for the British, for the French and for Turks.
What influences opinion in the UK
In the UK, there appear to be a number of key factors that predict enthusiasm for transatlantic cooperation:
-A high opinion of US influence- the belief that the US plays a positive role in the world
-A low opinion of Arab influence – the belief that Arab countries play a negative role in the world
-A high opinion of the character of American people – the belief that they are not manipulative, selfish, aggressive etc
Perception that transatlantic cooperation is working however, does not emerge as a driver of enthusiasm for more of it.
Perhaps more of a surprise is that, after controlling for other factors that may have an influence, people in the UK with higher levels of education emerge as less likely to have positive perceptions of Americans - in particular, they are less likely to believe that they are reliable. As positive perceptions like these are a strong predictor of enthusiasm for greater transatlantic cooperation, such skepticism among the opinion-forming classes in the UK may prove to be a considerable obstacle to greater collaboration.
It also emerges that global optimism in the UK – the sense that the world is going in the right direction – is being driven by perception that the UK is a force for good in the world, and that cooperation between the USA and Europe is effective.