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The UK has an enviable reputation as a centre of design excellence. From the Mini, one of the world's most durable design achievements, through the innovative Dyson vacuum cleaner, and all the way to contemporary design icons such as Sir Terence Conran and Paul Smith, the UK has shown time and again that it plays a leading role in setting global design standards.

The strength of the UK's creativity and innovation is demonstrated by the depth of its design skills. Ranging from graphic arts, through to product design, to animation, British design has established for itself a world-wide reputation for excellence.