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British Studies Now is the British Council's international magazine for everyone involved in teaching and interpreting new trends in British culture and society. It appears twice a year and can be obtained free of charge by contacting Naomi Clift, Education and British Studies Administrator, Literature Department, The British Council, 11 Portland Place, London W1B 1EJ, Tel +44 (0)20 7389 3173,
Fax +44 (0)20 7389 3175

Front cover - The Teletubbies. With kind permission of BBC Worldwide. Created in March 1997 by Anne Wood and Andrew Davenport, Tinky Winky, Dipsy, Laa-Laa and Po live in a fantasy world of song and image, linked to the real world by the televisions in their tummies. Based on the first words children learn, the programme's Teletubby language is specifically designed to aid children's speech development. The BBC estimate the Teletubby brand to be worth £32 million.

Back cover - Bill and Ben the Flowerpot Men and Andy Pandy with Teddy. Thanks to Freda Lingstom, their creator, and BBC Picture Archive. These were the puppet stars of 1950s' and 1960s' children's television. Bill and Ben lived in flower pots and spoke a language largely made up of 'flibadob' and 'flobadob'. Andy Pandy's playmates were Teddy and a rag doll called Looby Loo, who only came to life when Andy and Teddy were not around. She would then dance, play and sweep and dust the house (a sexist stereotype for children, some might think!)

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