This is the workshop if you need to sell your ideas in writing. It helps you to develop your persuasive writing skills in order to produce proposals that address your readers’ needs, flow logically and use language that convinces those who matter.
You will work in groups, taking part in discussions, exercises and interactive activities. You will also work on a written case study and receive feedback from your trainer and other participants on your strengths and areas you need to improve on.
After this one-day workshop you will be able to:
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feel more confident in your ability to write persuasively |
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understand your readers and their expectations better |
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sell your ideas to the people that matter |
You can expect to:
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find out how to adapt your writing to fit different readers |
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learn to structure your proposals so they are easy to follow |
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discover how to write in persuasive language |
What is a proposal?
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How is a proposal different from a report? |
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What is the purpose of proposals? |
What does a proposal look like?
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Meeting your readers’ expectations |
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Structuring your proposal |
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Developing the situation and benefits sections |
Who do you need to persuade?
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Meeting the organisation’s evaluation criteria |
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Countering objections |
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Adapting to different readers’ styles and concerns |
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Using themes to unify your proposal |
How am I going to say it?
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Making your methods section more persuasive |
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Writing effective headings and subheadings |
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Using powerful language |
This course is for managers, senior officers and executives who want to get their ideas accepted by readers.
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