British Council Sri Lanka promotes contemporary and innovative UK film to audiences in Sri Lanka, working in both lead and supporting roles on showcases, workshops, festivals, conferences, tours, residences and virtual projects. We also collaborate with artists and other cultural organisations: building skills, capacity and cultural awareness, creating access to audiences and markets, and promoting international partnership and creative exchange.
Our aims and objectives
- Help build and develop relationships between the UK and Sri Lanka in order to foster partnership, mutual understanding and tolerance
- Challenge stereotypes and attempt to change out-of date perceptions of the UK
- Promote contemporary UK creativity and innovation
- Present the UK in all its diversity and multiculturalism
Our target audiences
Our main target audience is young adults - roughly defined as being aged between 16 and 35, but we also frequently engage with older and younger audiences, depending on the population demographic in the particular country or region. What we programme depends very much on audience taste and experience, considerations of language and cultural sensibility and current perceptions of the UK. Our UK arts team and arts officers in each region have extensive knowledge of all these factors and continually update this knowledge through dialogue with our partners, advisers and contacts.
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