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My Music
Aleksandra Kovač - Biography
How did it go at the workshop?
My Music
Aleksandra Kovač

Thursday, 8 November 2007, 1800

How to work successfully in the music field in Serbia
'Serbia: My Music' is a workshop aimed at young people wishing to become professionally engaged in the music industry in Serbia. The workshop will be led by Aleksandra Kovač, together with her associate, manager and producer Roman Goršek. Participants will have the opportunity to hear about various aspects of the music work in Serbia, but also in the international environment. Aleksandra will share the experience of her success in Spain, UK and Serbia, and talk about creative work on records, spots and tours, while Roman will discuss management and production issues, including the importance of production to Aleksandra’s career.

Meet Aleksandra Kovač and Roman Goršek and use this opportunity to listen to their recommendations and advice. Learn about the reality of the current music environment. You will come out of this workshop inspired and with the new ideas.

Aleksandra Kovač
Aleksandra Kovač is a singer, composer, arranger and producer.
She first started to compose, play keyboards and perform her music at the age of 15. At that time, Aleksandra and her sister, Kristina, formed a duo named K2 and signed their first contract with London management company – Mismanagement – whose clients are also Supertramp, Chris De Burgh and Rod Stewart. Shortly after that, the sisters went to London for their first tour and performed as an opening band for Labi Sifre. They also performed at many famous London clubs, such as 'Mean Fiddler', 'The Orange', and 'Tea Rooms De Artistes'. Full biography of Aleksandra Kovač.

How did it go at the workshop?
Participants' comments

‘’Real people with the real story about how things actually work.’’

“I believe that the workshop has pointed me in the constructive direction, while Aleksandra and Roman’s story additionally inspired me to pursue the music career.”

“Since the messages from the lecture can be applied to other areas of life and not just music, I liked it very much. In the end, it is a great story about road to success.”

“Lots of optimism and wish to accomplish personal goals and ideas.”

“I was very excited by Aleksandra’s story as she was the first person to sincerely talk about the reality of the music scene in our country.”

“The most important thing was that Aleksandra and Roman were willing to share ideas and advice with young people.”

You can find photographs from the workshop here.
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