“The main aim of the project was to bring together young, successful people and present them as role models to prove the next generation that, even in this environment where it is often claimed that success is impossible, you can go far with knowledge, talent and skills - in spite of everything. In spite of an environment which celebrates idleness and pleasure seeking, and measures success by the power of your jeep or the price of your wristwatch, an environment in which fame is linked only to profitable professions…
The book Serbia: My Case is a call for the injection of youth, inquisitiveness and entrepreneurial and creative energy into the cultural and social space of a new Serbia, a Serbia on the path of European and global integration. It is not a necessity that young successful individuals become ‘leaders’, but they are needed to pave the way towards a new environment in which, for the majority, ambition aimed at social progress and self-validation will be the values which motivate and provide reasons to live.”

Excerpt from Prof. Dr Milena Dragićević-Šešić's review

“A key concept is the notion of space, which is perhaps more salient in understanding Central and Eastern European intellectual preoccupations than it would be in Anglo-Saxon milieus. The concepts are explored fully by Atanacković-Jeličić in her ‘Box’ project and David in her essay. Box simulates notions of sustainability in microcosmic environment and develops further notions of the transitory nature of contemporary culture. Atanacković-Jeličić links sustainability with notions of what happens if things are reduced “to their basics, the essence?” She cites the principle of parsimony, popularly known as Ockham’s Razor, and then moves to how very simple box like structures can conceal complexity, in fact a visual metaphor for life today in Serbia. David’s relates closely to this dividing notions of space moving out from the individual’s winner world from intimate space, to the private, the public, scene space, empty paper space and eventually virtual space. Central to her argument is the simple logic that the creation of boundaries creates space and that the individual’s life goal is to un/discover their boundaries.”

Excerpt from James Sutherland Smith's review