24 February 2008, 1000 – 1800
British Council
Seminar „Brand Management”
Seminar participants will learn how leading companies and marketing agencies are positioning the brands which we use daily. Find out what makes successful brand management and why some brands are more successful then others.

Application period is finished.

Lecturers and topics:

• Marianne Tracy, Chartered Marketer, International Human Resources
• Dragan Sakan, President and Creative Director, 'New Dragan Sakan Ideas Holding Company'
• Milica Vulićević Basorović, Group Brand Manager, The Coca-Cola Company.
• Tanja Petrović, Brand Manager, British American Tobacco SEE

Topics:

• Developing a Brand
• 1% 'Branding as Cooking'
• Management of Coca Cola as a Global Brand no. 1  
• "New world of marketing" British American Tobacco

Who can apply?
This event is aimed for young professionals and students from all Belgrade universities. Final number of participants will be 50. Criteria for selecting the final participants alongside eligibility will be experience, motivation and academic record. All participants should be fluent in English language.

What is “New Leaders” programme?
New Leaders programme will enable young professionals and students from Serbia to achieve better results in their professional career. The goal is to build a bridge between today’s most successful companies/people and future leaders through series of seminars on topics such as public relations, human recourses, marketing and management.

Networking and Exchange
Programme will be comprised of series of workshops, lectures, video-conferences and other activities. By making a creative environment for the exchange of experience and networking, participants will gain additional practical experience which they will use in their future career. For more information about “New Leaders” programme please send us a email.