E-idea is an innovative programme co-developed and launched in 2011 by the British Council and Lloyd’s Register Quality Assurance (LRQA) that funds and mentors young eco-entrepreneurs in Australia, China, Indonesia, Japan, South Korea, Thailand and Vietnam.
Chosen through a competition, the eco-entrepreneurs receive technical, marketing, and financial support as well as international training, networking opportunities and access to LRQA’s global business network of 60,000 clients to gain the leadership, business, project management, fundraising and communications skills they will need to bring their E-ideas to fruition.
This film shows China E-idea winner Huang Ke and her team install vegetable gardens and rainwater collection systems on Shanghai rooftops and rent the plots to urban farmers. Called V-Roof, the initiative is designed to reduce heat, smog and energy consumption while promoting local organic gardening as a hobby for the stressed out residents of concrete-laden Shanghai.
British Council China