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British Council Russia
Baroness Susan Greenfield
related links
Royal Institution of Great Britain
Official website
The Oxford centre for Science of the mind
Susan Greenfield’s interview for Discover magazine
Global agenda magazine
Read the article "Are you ready for a mind make-over?" by Susan Greenfield
TOMORROW’S PEOPLE
Public lecture in Ekaterinburg by ‘one of the 50 most powerful women in Britain’

Can you predict how you will feel tomorrow? Is human nature about to change forever? Imagine a world where imagination, free will, love, learning, memory and desire no longer exist. Scientists claim that this could soon be a reality. Scared? You should be! Science is already able to transform not just the way we live, but the way we feel and think.

THE FUTURE STARTS TODAY
Baroness Susan Greenfield, Director of the Royal Institution of Great Britain and professor at Oxford University, will explore the unnerving question of our future as humans in her lecture ‘Tomorrow’s People’ in the State Philharmonia hall in Ekaterinburg on 25 April 2005.

Professor Greenfield will describe a world where scientific discoveries can eliminate pain and diseases, where we can manipulate our bodies with machinery, our moods with 'smart drugs' and our innate nature with gene therapy. We need to understand how science and technology will affect daily life, from the food we eat, our relationships with other people and our jobs, to the creation of a virtual realm of images, sounds, textures and smells in our homes.

Online registration and prize draw
If you would like to come to the lecture please fill in the registration form and you could win a prize from the British Council - a portable radio and a card box. Ten winners will be drawn at random among those who have completed out form.

MEET SUSAN GREENFIELD
Baroness Greenfield, nicknamed the ‘Biotech Baroness of the Brain’ by Discover magazine, is a distinguished scientist, well known for her research work in the field of neurology. At Oxford University, she heads a research group exploring Parkinson's and Alzheimer's diseases. Susan is Professor of Pharmacology at Oxford, and she is also the Director of the Royal Institution of Great Britain. She is the co-founder of several innovation enterprises.

Professor Greenfield is a popular broadcaster, writer and best selling author of The Human Brain: A Guided Tour, The Private Life of the Brain and Tomorrow’s People among others. She has lectured all over the world and presented numerous TV and radio programmes, but is probably best known for Brain Story, a major six part series on the brain and mind, broadcast on BBC2 in July 2000.

In 1998 she received the Michael Faraday medal from the Royal Society for making a significant contribution to the public understanding of science. In 2000 the Baroness was voted “Woman of the Year” by The Observer newspaper. In 2001 she was made a Life Peer, and she is a frequent policy advisor. The Guardian included her as one of the 50 most powerful women in the UK.

Date 25 April 2005, 1800
Location Ekaterinburg, State Philharmonia
Entry ticket 20 Roubles (available at the Philharmonia box-office)

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