Osman Yousefzada, in a short space of time has already created a distinctive and confident signature for his label. By combining innovative cutting with masterful drapery he crafts desirable timeless garments in the most luxurious fabrics.
Yousefzada designs through instinct, his pieces reflect a deep-rooted design sensibility. British born Osman Yousefzada, was making clothes from a young age. His mother, who ran a couture dress making business in Birmingham, is where Osman cemented his love for cloth and its workmanship. Osman Yousefzada went on to study Fashion Design at Central St Martins before launching his own label in Sept 2005.
The conflict between tradition and modernity creates an interesting paradox within Yousefzada’s design solutions. The clothes are exceptionally precise, well tailored and finished but are softened with sensuous draping that is inspired by his interest in ethnicity and costume of ancient cultures.
Osman’s essence in his work is to capture a moment in the draping, wrapping or tying of a fabric and give it a voice in tailoring, bring the lines into tailored lines. This contradiction creates simple yet highly intelligent and directional pieces.Yousefzada succeeds in making beautiful, resonant clothes that are at once both unusual and distinctive, drawing the eye to the universally attractive elements of a woman’s body.
Osman was nominated for the annual Designs of Year 2007 award at the Design Museum, which features the best 100 designs internationally, selected from all design disciplines (including architecture, fashion, product design, graphics, furniture, transport, and interactive works). His co-nominees in the fashion section were Issey Miyake, Jil Sander, Dior, Giles Deacon, and Pierre Hardy.
In addition, 2008 was the launch of one of the most successful, and critically acclaimed high st collaborations of the year - Osman Yousefzada’s Little Black Dress collection for Mango, which was sold over 203 stores, and in 35 countries worldwide.
2009 saw the renowned authority on haute couture and vintage fashion, Didier Ludot showcased Osman's work in the windows of his venerated Palais Royal boutique in Paris. Osman designs were displayed alongside the 20th Century masters of Haute Couture such as Montana and Mugler, thereby creating a dazzling dialogue between the past and the present.
Osman Yousefzada’s mainline is sold Internationally with 25 stockists worldwide, including Browns, Selfridges, Harvey Nichols in the UK, Fred Segal in the US, and Podium in Russia
Celebrity fans include Thandie Newton, Mary Kate-Olsen, Charlize Theron, Kerry Washington, Jemima Khan, Lily Cole, Kate Moss, Alice Delall, Mischa Barton, Anna Friel, and Alek Wek.