JULIA SEREGINA (Moscow)

Designer, founder of Julia Seregina smart knits .

In 2008 Julia switched from her marketing career to the fashion design. In 2010, after taking courses at British Higher School of Design, Higher School of Economics and Russian State University for the Humanities, she started developing her own brand.

The first collection of “Julia Seregina smart knits” was presented at Copenhagen Fashion Week in February 2012. In June 2012 Julia became the winner of young designer competition in Berlin.

“Julia Seregina smart knits” is elegant women’s clothing designed with the use of special knitting technique that allows garments to fit the body. In her projects Julia combines modern design and traditional elements of Russian costume, using, for instance, the famous Orenburg shawl technique.

Look book Julia Seregina smart knits

ARTEM KULAGIN (Saint-Petersburg

Designer, Director of  Greatcriss

The Greatcriss project began in 2008. In 2009 Artyom Kulagin put together a team of young Saint Petersburg designers and became the director of Greatcriss.

The main concept of the brand is a shellwear, unisex outfits designed with the use of simple fabric and devoid of decorative elements. According to Greatcriss designers’ motto, clothes mustn’t outshine the person in them.

As of today, Artyom and his team created six capsule collections (or, as they prefer to call them, Chapters), took part in Aurora Fashion Week festival and won a “be-in” award for young Russian designers in 2011.

Look book Greatcriss

Olga Buligina (Moscow)

Designer, creator of  BUN brand.

The history of BUN began when Olga, a manager at Rakonfi at the time, decided to knit herself a hat. Three years later, the BUN items, easily recognized because of the thick knitting, the trademark leather label sign, radiant colours and stylish cut, could be found on Sunday Up Market, in Le Form, Russian Bird and Twinstore boutiques as well as in a number of online stores.

BUN is a perfect example of social enterprise: the garments are being knit by new mothers and retired women who are unable to leave their homes, but always put their heart and soul into their work.

As a competition finalist, Olga wins a special prize – a 2-months course at the Workplace creative entrepreneur school

Alla Korzh (Kaliningrad

Editor-in-Chief of WHY? magazine

Alla Korzh is a professional photographer. For a few years she worked for “Home design and décor” magazine; then, in 2009, she created and became a head of the Idea company and started issuing WHY?, the first online fashion magazine in Kaliningrad for those who are ‘young, fashionable and interesting’. It is a collection of new tendencies of Russian and European fashion trends, news articles on art and design, information on future fashion events and reports from exhibitions, festivals and fashion shows.

Alla Korzh, as the competition finalist, wins a special prize — a publication in the Style section of the FashionEducation web portal and promotion on CITYCELEBRITY platform

Anastasia Kirienko (Omsk)

Business development manager of the fashion-the East–West fashion studio

Anastasia is the 5th year student of Omsk State University of Service. In the past few years she managed to win a number of competitions and festivals for young designers: Perspective (2009), All-Russian Festival of Architecture and Design (Tumen, 2010), The Thirteenth VI All-Russian Festival of Architecture, Design and Arts (2011) and Fashion Formula Festival (2011). A design major, Anastasia is involved in promotion of young fashion designers in Omsk, organizing fashion events, building business connections and selling new collections in East–West studio.

As a competition finalist Anastasia Kirienko wins a special prize – an internship at Sunday Up Market.

Renata Dorofeeva (Kazan)

Designer, founder of the GARDEROB fashion atelier

The GARDEROB project was founded by Renata Dorofeeva in 2009. The atelier offers elegant gowns and wedding dresses and an opportunity to create a unique image with the help of a professional stylist.

As a young and active entrepreneur Renata aims at finding at least five new clients for her atelier every day. Therefore, it is not at all surprising that in two years of project’s existence she managed to become a prize-winner on the Youth Forum of the Republic of Tatarstan and a participant of Aurora Fasion Week summer school.

Timofey Zhuravlev (Saint-Petersburg)

Director of design studio Potapov Design

Timofey is a graphic and interior designer. Since 2006 he has been working for New Century, The Foundry Part - 91, Warm house, BuildTechnologies, WST design bureaus. He took part in more than 20 exhibitions in Moscow, Saint Petersburg and other Russian cities and was involved in creating interior for the “Ideal Cup” cafés.

The distinguishing features of Alexey’s project are minimalism, elegance and functionality.

Lookbook Potapov Design