Why attend?

It can be hard getting media visibility, yet free coverage for you and your company is invaluable for promoting you, your brand or a specific product or service you offer. Marketing through alternate means is a costly business. Media coverage can either generate new business or drive it away. The challenge is not only how to get exposure but to ensure you get your key message across in the way you want. This course, run by a BBC news and print journalist, will give you lots of practical advice on how to pitch ideas and get positive publicity for your business.

Who is it for?

People who want media visibility to build brand and generate new business. This course is an introduction to handling the media and is a stepping stone to Meeting the Media and Handling Tough Media Situations.

Benefits to you and your organisation

			Know what a journalist looks for in developing a story
			Develop a good telephone or written pitch to increase your chances of media coverage
			Build relationships with journalists to increase future publicity
			Understand what to include and not include when communicating your story
			Gain greater control over how your key messages are represented in the media

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Why attend?

Did you know appearing for a few minutes on radio or television can be more valuable than a costly advertising campaign? It's essential that you get it right. Sometimes, however, it is only after the event that you realise you were out of your depth.

This intensive and highly practical training shows you what to expect and how to make the most of every media appearance, whether handling a crisis or a PR event. We will show you how to anticipate difficult questions, prepare answers, help you practise on video and give you constructive feedback.

Who is it for?

Corporate spokesmen and women who are likely to represent their organisation for staged staged publicity opportunities or during unexpected disasters.

Benefits to you and your organisation

			Match the most appropriate spokesperson for the programme
			Communicate your key messages clearly and succinctly
			Make your messages memorable
			Feel confident in speaking in recorded or live interviews
			Know what journalists are looking for in an interviewee
			Be able to communicate positively in answer to negative or leading questions
			Develop a natural, upbeat style on radio or TV
			Know how to set boundaries in media interviews
			Learn how to look and feel comfortable in the studio

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Why attend?

You want your business to look good. Journalists want a good story. Satisfying both objectives is an art. Yet all too often, when the interview starts the thinking stops – risking broadcast babbling or print purgatory. This course strips out the misconceptions. It uses preparation, understanding and technique to turn mine fields into opportunities.

Our training, with video feedback, shows you how to control the interview and feel confident when speaking to journalists and handling press conferences.

Who is it for?

Anyone who is likely to be interviewed by the press in either a pro-active or re-active situation.

Benefits to you and your organisation

			Understand what the journalist needs: the "hook" and "angle"
			Get your message across clearly and with authority
			What is required to substantiate your story so you appear credible
			Handle leading questions
			Present your organisation in a positive manner
			Set boundaries in media interviews

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Why attend?

We all savour the experience of watching someone being grilled on TV from the comfort of our own home, or read avidly about a scandal or crisis an organisation is going through and make quick judgements about what's really happening. The way you handle a tough interview or crisis at work can influence millions of people’s perceptions and affect not only public confidence but share prices. This practical media training course puts you through your paces soyou are prepared for such events. Once completed, you will be able to project confidently, yet empathically, the key messages that reassure audiences that your company is in control.

Who is it for?

Media spokespeople in organisations who have already received media training, or are reasonably experienced in dealing with journalists, who want to be able to deal with more challenging media interviews.

Benefits to you and your organisation

			Remain calm and in control when under pressure by journalists
			Stick to your story despite being challenged
			Experience what it’s like to be cornered by a journalist and feel confident that you can handle it
			Minimise your vulnerability to tough questions
			Understand what your rights are when dealing with the media
			Be able to avoid the typical media traps

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