Read the following introductory paragraph of an article written by Dennis Jarrett adapted from the Guardian on May 30, 2002 and then think about the questions that follow:

Twelve steps to better marketing

The internet is a powerful marketing tool if you know how best to exploit it. Dennis Jarrett offers some guidelines to getting your business known.

The internet means that no one knows whether you're a small company or a multinational. Oh really? Check out the quality of their websites and you'll soon notice the amateurs. But there is good news: the internet does enable a small company to do the kind of marketing that the big companies find difficult or impossible. Here are a dozen top tips for low- or no-cost marketing tactics that any business can use:

Before you continue reading, think about these questions:

			What kind of marketing have you done in the past?
			How many low- or no-cost marketing tactics that can you think of? Write a list of them.

Now practise some vocabulary that you'll see in the rest of the article.

Read the rest of the article.