Research shows that Trust Pays
How international cultural relationships build trust in the UK and underpin the success of the UK economy
Based on new international research undertaken with IPSOS Mori, the British Council's Trust Pays report considers questions such as
How trusted is the UK?
Does cultural exchange shape opinions of Britain?
Does the level of trust have an impact on trade?
Speakers at the event were
Sir Roger Carr, Chairman of the Confederation of British Industry
Ben Page, CEO IpsosMORI
Razia Iqbal, BBC
Martin Davidson, Chief Executive British Council