Research shows that Trust Pays

How international cultural relationships build trust in the UK and underpin the success of the UK economy

Based on new international research undertaken with IPSOS Mori, the British Council's Trust Pays report considers questions such as

How trusted is the UK?

Does cultural exchange shape opinions of Britain?

Does the level of trust have an impact on trade?

Read the full report from Ipsos Mori (PDF).

Speakers at the event were

Sir Roger Carr, Chairman of the Confederation of British Industry

Ben Page, CEO IpsosMORI

Razia Iqbal, BBC

Martin Davidson, Chief Executive British Council

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