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The three specific aims of the project implemented in Montenegro were:
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to establish the concept of creative industries as an area combining creativity and business and to demonstrate how it can work in the local Montenegrin environment by showcasing successful enterprises that exist in the capital city |
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to strengthen the creative industries sector in Montenegro through building capacity and creating networks |
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to raise public awareness, but especially those in the governmental structures, on the importance of the role creative industries play in the country's economy, and to promote effective communication between creativity, enterpreneurship and policy making. |
During the three year period, British Council worked in partnership and cooperated with a number of prominent institutions and cultural leaders including: Ivan Vujovic (the Local Government of Podgorica), Natasa Djurovic and Ana Matic (The Faculty for Dramatic Arts Cetinje), Varja Djukic (Karver), Stanko Crnobrnja (Atlas Television), Marija Perovic, Sehad Cekic, Svetlana Jovicic (Faculty of Dramatic Arts Belgrade), Sasa Popovic (The Faculty of Economics Podgorica), Djuro Stojanovic and Olivera Komar (CEMI), Tom Fleming (Department of Culture, Media and Sports London), Mirko Petric (The University of Split), Jaka Primorac (Institute for International Relations Zagreb) Slaviša Delic (Montenegro Business Alliance), Nataša Nikcevic, Expeditio, Baroom Baroom, Dj BeGood, Mr Montech, Dusko Miljanic and Ilija Peric. The project was coordinated by Janko Ljumovic (Faculty for Dramatic Arts Cetinje), whose vast knowledge of the sector and brilliant leadership skills contributed to the great success of this project.
The main products of the project's activities are:
British Council and the Faculty for Fine Arts in Cetinje are working together on the promotion of the project Creative Cities which has culminated in the publication of Breakthrough Cities. This project is currently active in 15 countries accross Europe and Russia and is being implemented in over 60 cities.
The research results and case studies presented in this publication demonstrate that social innovation and creativity is working and we hope that they will serve as inspiration for others working in this field.
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