Cross Media?

Cross Media, also known as Multiplatform or Transmedia Storytelling, is a media property, service, story or experience distributed across media platforms using a variety of media forms such as television broadcasts, online videos, mobile phones, and downloaded podcasts.

The workshop

This 12-hour programme will draw on Skillset Media Academy Wales’ pool of expert industry tutors and their experience in running similar modules – in particular the Academy's successful programmes Transform@Lab and CINOVATE, a programme to train film festival and cinema managers.

The programe will be led by Erica Wolfe-Murray, Founder of Lola Media; James Mullighan, arts and film consultant, producer and commentator; and Patrick Roberts, design and communications consultant, who will draw on extensive experience of developing companies and individuals in the creative industries sector through their consultancy roles.

What?

A 12-hour programme which will be divided into:

• A 3-hour introductory masterclass looking at international cross-platform best practice, with a focus on the UK creative and business sector;
• A 3-hour focused toolkit session for smaller groups, where companies/participants will be assisted in recognizing, retaining and developing the intellectual assets from their existing work practice as a foundation for future growth;
• A 3-hour case study session: looking at the cross-platform business planning of big UK brands such as BBC, Burberry, Tate and their lessons learnt;
• A 3-hour production session on cross-platform methods.

Participants will be divided into small groups (5-6 people) for the toolkit, case study and production sessions.

Participants will:

• Gain a new perspective on their creative business;
• Gain an understanding of innovation tools for business within and outside their own sector;
• Increase productivity locally and globally
• Understand working across different skill sets
• Be able to communicate and inspire new ideas for cross-platform working

Who?

Lebanese entrepreneurs and content developers working across the creative and cultural industries (film, TV, publishing, performing arts, advertising/communications, video games/interactive entertainment and media), with at least 3 years experience working in the sector.

When?

25 - 28 March 2013 at Berytech’s new venue Beirut Digital District - Bechara El Khoury Street

How?

Apply by submitting the below form. The deadline for applications is 1 March 2013; selected participants will be contacted on Friday 8 March.

Workshop Fee

A $100 per participant which includes training materials and manuals, coffee break and lunch, internet access, and a one time optional e-mentoring session.