Deli M. Rahman (b. 1974) – IYCEY Fashion Award 2008 finalist

Deli left a high-paying job in the advertising business to lead his own communication agency focusing on the promotion of fashion and lifestyle, Fame 74. His international clients include Louis Vuitton, Cartier, TAG Heuer, Nokia and Mercedes. Deli is responsible for some of the grandest show by Indonesia’s brightest fashion stars such as Oscar Lawalata, Eduard Hutabarat, and Biyan. In 2007, he went on to publish Indonesia’s first fashion directory, Jakarta Fashion Minute 07/08. After his return from London he partners with Senayan City to set up the Fashion First boutique, which discovers and showcases Indonesia most promising and cutting-edge young fashion designers

UK jury’s citation:

“Deli clearly recognises the need to cover a range of market opportunities, and with his niche business idea, the judges are sure Deli will succeed.  His presentation demonstrated a real international outlook, and he is clearly extremely well-networked.”