Creativity & The Economy

Creativity is the most important driver of the global economy of the 21st Century.

Today, the creative sectors of music, design, fashion, film & television, interactive software, communication, visual arts, performing arts, and publishing account for over 50% of world’s consumption.

In UK, this creative industry equals banking as the largest sector in the economy. In 2006, it contributes 7.3% of UK’s GDP, 13% of its export, and nearly 2 million jobs.

In just a decade, creative entrepreneurships have transformed post-industrial centres like Bristol, Glasgow, Manchester and Liverpool into creative cities of film, design, music, and art.

What We Do

We share UK’s creative industry expertise and experience in over 43 countries –from China to Colombia, Egypt to Estonia, Tanzania to Thailand.

We facilitate access to resources and experts, help create creative networks, and support creative collaboration between UK and the world

We are not a donor agency.

To deliver our programmes, we work with various stakeholders in government, creative businesses, learning institutions, and media organisations who co-invest as mutually beneficial partners.

Our Programme 2006-2010

We support the development of strong creative sectors in countries through the IYCE Award competition.

We facilitate collaborations between creative industry stakeholders within the city and among cities in UK and the Asia Pacific through our Creative Cities Project

We connect the best of UK’s creativity with the rest of the world through our Creative Showcase.