Winner for YCE Fashion 2011 Aneeth Arora, péro
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Aneeth Arora is the person behind the label péro. The organization is into menswear, women’s wear and kids wear. The label is currently selling through 60 shops, across 15 countries. They have also been showcasing women’s wear consistently since September 2009, at Tranoi Fashion week (Paris) and White Basement (Milan) and have also participated in Gallery, Copenhagen and Coterie, New York in 2010. They also participate regularly in Wills Lifestyle Fashion Week, Delhi. Péro employs over 80 craftspeople approximately, for developing and producing every season’s collection. www.pero.co.in |
Special Commendation for Srimoyi Bhattacharya, Peepul Consulting
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Srimoyi Bhattacharya is the founder of Peepul Consulting which is a specialized boutique agency dedicated to corporate consulting and lifestyle PR. With an established track record for re-inventing brands, they know how to effectively launch a new collection, enhance corporate visibility, maximize coverage and accelerate their client’s sales cycles. From creative concepts and planning, to production and execution, they handle the details to ensure that clients receive maximum visibility. www.mypeepul.com |
Other shortlisted finalists Besson Noelline, TEE Wallah etc
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Besson Noelline is the creative force behind Tee Wallah and Masala Tee. This is a B2C and B2B organic tee shirt brand, with a focus on organic cotton tee shirts that focuses on quality, comfort with an interesting and memorable concept. Although Indicentric in name, they aim to be international in appeal. A certain percentage of Masala Tee sales proceeds go to selected humanitarian organizations helping women and children in India. www.masalateeboutique.com |
Deepti Sudhindra, The Jewelry Project
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Deepti Sudhindra began the jewelry project in December 2006. Influenced by her research in the Indian bazaars and working close to nature, the studio works in gold, silver and natural precious gems. The jewels are handcrafted in traditional Indian metalsmithing skills by master craftsmen, using design to create a new grammar of ornament. The jewelry project also runs a successful commission design studio, Freyja Lakshmi, catering to clients across the world. The philosophy behind the project has now evolved into new perspectives and practices in a jewelry business, as they build relationships across cultures and share their story with people building consciousness in the worlds of sustainable fashion and luxury. www.thejewelryproject.com |
Gautam Sinha, N A P P A D O R I
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Gautam Sinha launched his own brand Nappa Dori in 2010, with his first boutique in Hauz Khas Village. Nappa Dori captures the rich tapestry on Indian culture by carefully crafted designer accessories that celebrate artisan craftsmanship in innovative manners. The brand pays tribute to vintage India and blends new-age designs that suit today's contemporary lifestyles. Nappa literally means 'leather' and Dori means 'string' - the two materials that play muse to his creative skills. www.nappadori.com |
Masaba Gupta, MASABA
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Masaba Gupta is the founder of House of Masaba which is a fashion line that caters to women in the age group of 25-50 years. The silhouettes are non fussy, simple and commercially viable. Their fashionable dhotis, angarakhas. jumpsuits, and silk sarees are some of the silhouettes that define 'masaba’. Masaba's first collection 'Kattran' debuted at the Lakme Fashion Week under the 'Gen Next' category. Masaba has dressed Sonam Kapoor for the Cannes Film Festival, along with other actresses like Deepika Padukone. Masaba recently launched their flagship store in Mumbai. www.houseofmasaba.com |
Gaurav Gupta, GAURAV GUPTA STUDIO
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An alumni of Central Saint Martin’s (London) 2003, Gaurav’s graduate collection was awarded ‘The Future of Couture’ trophy at Altaroma Altamoda, Rome Couture Fashion Week and with ‘The Roots of Creativity’ title at the Mittelmoda Fashion Awards (Italy). He started not knowing his business vision but developing it through his work and now sees a clear balance of art and commerce with innovation in his work. His vision is to create and sustain a multi -national brand having its unique identity as a modern language of fashion from India. He has constantly endeavoured to take elements of fashion out of their context and present them in a new light. His work with Indian wear, specifically saris is an example of this continued attempt, i.e., presenting traditional garments in an innovative, contemporary light for the younger audiences. The brand presently retails from some of the leading multi-designer fashion stores in India and overseas, while they recently launched their first flagship store under the Gaurav Gupta label in Delhi. www.gauravguptastudio.com |
Sector definition for Fashion
- Fashion, textile, accessories or perfume design and production
- Fashion promotion: shows, exhibitions, festivals, events
- Fashion retail: buying, merchandising
- Fashion product research, sourcing, supply chain management
- Fashion marketing, PR, branding, communications, journalism, publishing
Eligibility, selection process and timelines
Guidance Notes and Application Form
Read about our past winners and judges
Award Partner

For further queries, please contact
“YCE Fashion” Aanchal Sodhani British Council Division British High Commission 17 Kasturba Gandhi Marg New Delhi 110 001 +91 11 4149 7180 yce.india@in.britishcouncil.org
If you have any enquiry about the process for submitting applications please contact Aanchal Sodhani on +91 11 4149 7180 or aanchal.sodhani@in.britishcouncil.org
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