 |
|
|
|
|
|
|
There are two basic styles of web writing: a standard style that provides information to a reader who knows what he or she wants; and a more promotional style that persuades an undecided reader. Here you'll find advice on achieving these styles on British Council sites. |
|
|
|
|
|
|
| |
| As writers, we need to make decisions about the information we supply; and the way in which we supply this information. This section offers advice on writing plans, quality control, decision-making and English usage. |
 |
|
The writing plan |
|
When we write, we make decisions about the information we supply, and the way in which we do this. A writing plan (editorial strategy) formalises these decisions so that we can organise and write our content quickly and easily. Find out how to create a writing plan. |
|
|
Sorting information |
|
We can sort our information into six categories: who, what, where, why, when, and how. This will help us to create headlines, subtitles, sub-heads, introductions and paragraphs; and to structure our writing. |
|
|
Standards and house style |
|
British Council house style (as defined in the Style Guide 1,897Kb PDF) is a set of conventions that aims to ensure consistency and clarity in our writing. Using plain English and a friendly, direct tone of voice, this style enables us to communicate accurately and effectively. This section explains what we mean by house style and includes guidance on web writing. |
|
|
Writing lozenge copy |
|
Once we have finished our page, we need to write a customer journey; small sections of copy that will direct our customers to the page. This is one of the easiest parts of the writing process because we simply reuse the words we've already written and the decisions we have already made. |
|
|
Copy editing |
|
Once we have a completed piece of writing, we need to copy edit; to check for correct grammar, spelling, and house style. We also need to ensure that the writing is clear and concise, and that it makes sense. This is best done with print-outs, which we can mark up. As with printed material, copy editing is an essential part of web publishing. |
|
|
English usage guidelines |
|
Poor English affects our communication in two ways: it obscures meaning; and it creates a negative response in our reader. Poor English results in poor communication. This section can help prevent poor communication with tips and rules on grammar, spelling and vocabulary. |
|
|
|
|
|
