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As writers, we need to make decisions about the information we supply; and the way in which we supply this information. This section offers advice on writing plans, quality control, decision-making and English usage. |
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| There are no rules for writing a good web page. However, this eight-step method can help to ensure our page is clear, concise and easy to navigate. What's more, it can also help us to write quickly and easily. The Writers' Template can also help when gathering and organising information. You can also view an example of a services page (e.g. IELTS) and an example of an events page (e.g. Magic Pencil exhibition), which show the best way to construct a page, format headings and sell your offer online. |
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Knowing our customers |
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To help us create well-structured and relevant web pages, we need to know what information our customers need and the best way to deliver this. |
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Knowing our reason for writing |
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Every page that we write needs a purpose. This helps us to prioritise our information and choose the best way to deliver it; either in a straightforward or persuasive style. |
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Sorting information |
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We can sort our information into six categories: who, what, where, why, when, and how. This will help us to create headlines, subtitles, sub-heads, introductions and paragraphs; and to structure our writing. |
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Creating a structure |
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Once we have sorted our information into categories, we can create our structure by prioritising these categories. The most important information should appear first, and the least relevant should appear at the end of our page. |
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Writing titles and subtitles |
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Sorting our information into categories can also help us to write titles, headers and sub-heads (the signposts we use to direct our customers). |
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Writing introductions |
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Our introductions should summarise the main points of each page and include information from each of the six categories. |
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Writing content |
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On the web, we need to write briefly and directly. We need to make sure that our sentences and paragraphs are well organised. We also need to give our reader what they want. |
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Calls-to-action |
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Calls-to-action prompt or help our customers to do something. This is why at least one call-to-action appears on all of our web pages: we are online to to prompt or help our customers do something. |
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