This guidance was given to all countries and departments to help them understand the resourcing implications for Web 2001-2004.

For a full introduction to the resourcing implications of Web 2003, you can download a zipped copy of the BROADENING OUR HORIZONS brochure in PDF format (85Kb zipped, 1.06MB unzipped)

The Web 2003 project involves a whole new re-think and approach to our online audience, which has some immediate and very tangible benefits both for you and your customers. These benefits will translate into long-term advantages for you in terms of cost, control, efficiency and effectiveness in your day-to-day operations and strategy.

How long will it take?
It's hard to say precisely, as it depends on various factors such as the size of your proposed website, how many language versions you will have and how many of your staff you can commit to working on the project full-time. Our experience of the pilot sites for India and Japan has demonstrated that the project can take longer than initially expected.

Here's an approximate indicator, from initial planning (including training) through to launch:

			a small website: about 50 pages. Yugoslavia, for example, should take about two-three months
			a medium sized website: about 150 pages. France, for example, will probably take about six to eight months.
			A large website: 300 pages plus. Japan was seen as large project, as the site is bilingual Japanese and English, and consists of more than 300 pages. The site began development early in 2002 and was launched on 1 November 2002. This would indicate that a large site will probably take at least eight months to build.

Why does it take so long?
Because the new approach to your online audience involves a completely new mindset, it means going back to basics. The project is not a case of lifting your existing content and transferring it word for word into the new templates.  You need to look again at deciding what your customers want, planning their possible journeys through the new website, deciding what content should go in each section as a result, and actually agreeing the navigation to reflect this. The team then need to rewrite and commission content and choose new images for the new templates before everything is uploaded and the site tested to make sure that it works.

How much will it cost?
Although costs will certainly vary, a suggested starting point is £5,000 for a small country website and £10,000 for a larger country website. Remember also to budget separately for any new websites or portals that you develop locally. Remember, resources need to be allocated during the annual planning process, as part of the allocation to your country budget, and you will need to plan for both initial development and ongoing maintenance. Consider the following potential costs:

			funding for any additional people to be sent on Web 2002 training (one member of your team will be fully funded.)
			the staff resources required to build your site (full-time until launch) and possible extra copywriting costs for new content commissioned, and translation costs
			costs for any extra templates you request, in addition to the free standard range
			costs for new graphics and photographs or, for example, copyright fees
			ongoing costs, based on the size of the site and customer interaction
			launch costs, e.g. marketing costs incurred in promoting the launch of your new website.

You might want to visit the following pages for more information on the project

Resourcing information for senior managers - an introduction to Web 2001-2004 by Neeta Patel, IBD Director.

Day-to-day benefits - an introduction to the benefits of the project and Obtree by Ian Barnes, Web Operations Manager.

Background information - links to documents that cover how the project was initiated in 2001 including Terms of Reference and Invitations to Tender.