The Web 2001-2004 project represented a whole new approach to our online audience. This new way of thinking meant developing your new website with the focus on our customers. The project involved finding out who our customer and what their needs were and how project teams were expected to deliver a site that met these criteria.
This page provides you with a range of documents that were developed to help put Web 2001-2004 into practice after the pilot phase at the end of 2002.
The ten-step project plan
This is a basic action plan that assisted project managers and teams throughout the duration of the project, from first thoughts and initiation, to the implementation of the website using Obtree. A detailed version of this plan is also available to download. (MS Word 61Kb)
As used by our website developers, AKQA, when building the pilot sites for India and Japan. Identifies key questions - for both our customers and our project teams - when planning their sites.
Obtree support
Resources for building sites using the Obtree content management system.
Website design and content guidelines
All areas of the Obtree system for site managers, developers and authors are covered in this document (displayed as a series of PDFs for easy downloading), making this an essential tool during the project. The information in the Website and design content guidelines has now largely been superceded by information on the IBD Obtree site.
Part of the Website design and content guidelines (see above). Offered practical information on initiating and organising your project prior to building a new site in Obtree. Advice is also given on the site planning process, from defining goals to structuring information. The principle of customer journeys is further explained in a series of easy-to-follow steps which helped project teams turn the project's objectives into a working document that underpinned their new site.
Part of the Website design and content guidelines (see above). Provides advice on creating and developing content for a new website, whether this is writing copy, sourcing and adapting imagery, navigation or using multi-media. This helped project teams to prepare quality content, in line with Britsh Council guidelines. Advises on image cropping and shows you the range of website colour palettes on offer.
Pilot country case studies
These materials provided an essential learning pool for managers and developers after the pilot phase of the project. Documents from Japan and India are collected here to highlight the key issues that emerged in the pilot, in addition to promoting good practice and techniques that were learnt early on in the project.
Choosing a colour palette
Countries had seven colour palettes to choose from for their country website. Find out more about each palette.
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