When the project was in its early stages in mid 2002-2003 we consolidated what had been learnt from the pilot period by compiling case study materials from the pilot countries India and Japan. The aim providing these documents was to provide guidance and lessons learnt that were useful to other countries when developing their new websites.
Japan and India were the two countries chosen for the pilot of Web 2001-2004.
Fundamentally they are quite different operations serving different online communities offering different services and, in the case of Japan, working in a multilingual environment.
The following documentation was developed either by AKQA, or British Council India and Japan, during the process of creating their sites.
Examines the customer experience design framework that was applied to the India site. Customer experience design means enhancing the experience your customer has of visiting your website by ensuring you respond to proven customer needs. You establish your customers needs through market research and statistical analysis matched against your business objectives outlined in your country plan and or/web strategy. Once you have completed this process of analysis you build a structure based around customer needs and develop your customer journeys.
Each country needs to prepare a site map, displaying their proposed structure, when developing their website. This can be used to help map customer journeys and build the structure in Obtree.
A spreadsheet of secondary and tertiary links that plots your site navigation. Names the links and details content (brief description, who is responsible for providing this, and whether it is new or re-purposed). A useful document for keeping track of content, establishing your site navigation and clarifying customer journeys.
Examines the customer experience design framework that was applied to the Japan site
This is a pilot market research project for the new Japan website. This should provide helpful information on how to conduct your market research.
Specifies long/short term plans and objectives for online presence in Japan. Includes detailed discussion of components of Web 2002 implementation for Japan.
A helpful document for clarifying site customers and key offers/services; these were fed into the BC Japan Web strategy document.
Used to prepare for a focus group meeting - used to help with recruitment, running the group and focusing feedback from the group.
A spreadsheet of secondary and tertiary links that plots your site navigation. Names the links and details content (brief description, who is responsible for providing this, and whether it is new or re-purposed). A useful document for keeping track of content, establishing your site navigation and clarifying customer journeys.
External sites and services that are linked to the Japan website. Used to integrate them within the developed website - since they are also part of a customer journey.
Breakdown of Japan's online audience. Used to focus thinking for customer journeys.
Top ten customer offerings for the Japan website, to help with site planning and customer journeys - these details can be used to develop your site architecture according to the level of services you are providing for each customer group.
This was used by AKQA and Japan in order to check pages as they were being developed.
To document and track the structure of the Education UK site.
This process file (adapted from an AKQA planning document) was used to track project workflow; including the translation of English content into Japanese; and to monitor CMS content entry to the site. Due to the sheer volume of content involved, a tracking document of this type has been essential to plan and prioritise work for Japan's web 2002 pilot project.
This plan was used in the final stages of the project leading up to launch in Japan. It serves as a useful reference point for thinking about the pre-launch tasks for your website.
This spreadsheet helped Japan keep track of the status all their online forms during the project.
This spreadsheet was used to track the translation of English pages into Japanese by the Web Team in Tokyo.
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Showing the use of templates for Japan and India and the quantity of templates used.
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