The Web 2001-2004 project began its development in 2001, with a series of recommendations including recommendations on branding and design, led by Communications and the Internet Business Development teams, in consultation with Citygate Lloyd Northover. These recommendations were then presented to ESCom.

Once the five key recommendations had been agreed, the tendering process could begin. All the main materials involved in this process are included below.

Web2001: Phase I

			Terms of reference for Web2001 (MS Word 57Kb) An e-services technical infrastructure, brand and management model for the British Council.
			Specifying a new Web presence for the British Council (MS Word 55Kb) Invitation to Tender
			Branding and design study
			Technical study (PDF 135Kb)
			Market study (PDF 496Kb)
			Design study (PDF 425Kb)
			Executive summary (PDF 2,351Kb)

Web 2001: Phase II

			Design and Build of a new Web presence for the British Council (MS Word 130Kb) Invitation to Tender
			Resourcing information for senior managers
			Day-to-day benefits of Web 2001-2004

AKQA secured the contract from the Phase II tendering process.