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British Council Internet Business Development
Web analytics resources

We've put together some of the web analytics resources that you might find useful. If there are ones that are missing from this list that you use please let us know.

WEBSITES
Web analytics association
Comprises most of the influential thinkers and practioners in the field. The association develops, policies and generally develop thinking within the web analytics industry. Their regular articles and podcasts are interesting and we've used some of their guidance recently to help with the requirements for podcasting hosting.

Web analytics demystified
Run by Eric Petersen who is a prominent US writer and practioner in the field. The site is home to his blog, access to hundreds of resources and access to the yahoo forum for those with an interest in web analytics professionals.

Hurol Inan
Hurol is an Australian consultant who's published a number of books and has a good newsletter. The popular resources on the home page have relevance to us.

BLOGS
There's dozens of web analytics blogs but the best one is probably.

Avinash Kaushik
The most prolific blogger in the industry. Focuses on the business angle as well as the tecnology - recently taken on by google analytics as an analytics evangelist. He's got a blogroll of all the other leading analytics blogs if you are interested.

FORUMS
Web analytics forum at Yahoo! groups

LINKEDIN
Social network for web analytics professionals.

WIKIS
Wikipedia's entry for web analytics
www.wikiwebanalytics.com

NEWSLETTERS
Sterne Measures - Jim's Sterne's monthly newsletter
Attuned:  Web Analytics Newsletter - Hurol Inan's

BOOKS

  • Web analytics an hour a day by Avinash Kaushik (May 2007)
  • Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby and Shane Atchison (May 2007)
  • Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg (June 2006)
  • Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne (June 2002)
  • Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson (March 2004)
  • Measuring the Success of Your Website: A Customer-centric Approach to Website Management by Hurol Inan 2002
  • Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business by Eric Peterson (August 2005)
  • Marketer's Guide to Web Analytics by Bryan Eisenberg and Jim Novo (January 2003)
  • Buyer's Guide to Web Analytics by Marketing Sherpa  (2006)
  • Drilling Down: Turning Customer Data Into Profits With A Spreadsheet by Jim Novo (June 2004)
  • The Big Book of Key Performance Indicators by Eric Peterson (2005)
  • Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg and Jeffery Eisenberg (May 2005)

CONFERENCES
E-metrics
An annual conference organised by Jim Sterne in the states and various European locations. Brings together practioners, consultants and vendors.

QUALIFICATIONS
Award of achievement in Web Analytics, University of British Colombia. Currently the only recognised qualification in web analytics field - developed in conjunction with the web analytics association. Distance learning course.

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