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British Council Internet Business Development
Do you want to reach your customers through an e-newsletter?  Find out more about the newsletter templates and service that we can offer you.
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Presentation and layout standards
The templates dictate how content is laid out on a page. In this section, you will find best practice ideas on presenting content on standard areas of Obtree templates and what to avoid.
Lozenges
A lozenge is an area for text, with or without an image.  The role of a lozenge is to introduce a customer journey or drive a user further along the journey. Find out more about best practice and what to avoid.
Wide testimonial lozenges
Wide testimonial lozenges are used on many templates.  Find out what the standards are for simple and detailed wide testimonial lozenges and what to avoid.
Tall testimonial lozenges
Tall testimonial lozenges are used on subject templates.  Find out what the standards are and what to avoid when using one.
TITLES AND SUBTITLES
Find out about the best practice standards using titles and subtitles on your pages and what to avoid.
News pods
There are a pair of news pods on all country and most corporate homepages at the top of the right hand column.  Find out more about best practice and what to avoid.
USING IMAGERY
The size and quality of imagery that you use affects the presentation and layout of an Obtree template. Find out more about image sizes and quality issues.

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