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British Council Internet Business Development
LOZENGES
BEST PRACTICE

On this page is guidance you will find guidance about best practice when working with a template with lozenges.

The first lozenge contains the standard guidance and the second lozenge is an example. Get advice on writing lozenge copy to help your content meet the standard.

See what to avoid when working with lozenges.
Keep the title short and to one line
A good lozenge presents an offer to a customer in one paragraph of three to six screen lines. It also contains links leading the customer further into the journey. 126x49 is the standard lozenge size image.
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