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British Council Internet Business Development
Cross Arts
Titles and subtitles
Best practice when using titles and subtitles

The standard for presenting titles and subtitles on Obtree templates is to ensure that they both fit onto one line. The title and subtitle below are an example of best practice.

Best practice example of a title and subtitle

CONSISTENT PAGE TITLES, LOZENGE TITLES AND LINKTEXT
Another important best practice tip with titles: ensure that the title on the page matches the linktext in the page properties and any linktext that you use elsewhere in a lozenge. This provides your customer with consistent experience which helps them navigate your site.

For example if the title on your page is:

A sample title

the title you use in any lozenge or related link should be:

Lozenge subtitle

and the linktext in the page properties, which will appear in the navigation bar if the page has the visibility switched on, should be:

sample linktext

Find out more about writing titles and subtitles and what to avoid when adding them to your templates.

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