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British Council Internet Business Development
Home page standards
Newsfeed
Statement of intent
Popular offers list
Campaign area
Top promotional area
Main promotional area
Sub promotional area
New image sizes
Uploading new images
Homepage brand campaigns
Top promotional area

The purpose of this area is to promote either global or local offers using text lozenges and/or promotional banners.

The top promotional area can contain the following:

Two text lozenges
Text lozenges

Text lozenge and short promotional banner
Text and image lozenges

Long promotional banner
Long promotional banner

Two short promotional banners
Top images in the top promotional area

If you are using the two text lozenges to promote local offers there is standard copy to use (see below).  This content can also be used in the sub promotional area.  If you need guidance on writing copy for lozenges you can find it on the writing for the web site.  The bold text in the content below denote where a call-to-action link should be inserted in the copy.  Standards for the presentation of content in text lozenges can be found on page 10 of the guidance notes (PDF).

If you are writing your own lozenge copy each of the lozenges must contain a call-to-action that is linked to the page the lozenge is intended to promote. To find out how to write calls-to-action visit the writing for the web site.

Standard content for use in the top and sub promotional areas

Title: Teaching English
Content: We can support your English language teaching with online networks, forums and class room resources.

Learn English online
Whatever your age, whatever your level, we can help you to develop your English skills online.

English language exams
Whatever your level of English, we can help you test your language skills with an IELTS or Cambridge exam.

IELTS English testing
If you are planning to study, live or work abroad, you will need to take an IELTS exam. Test your English with us.

IELTS preparation courses
If you need help to prepare for an IELTS exam, you can take one of our IELTS English courses.

Cambridge English exams
Develop your education or career with us, with an internationally-recognised Cambridge language qualification.

English language courses
We offer a range of English language courses, at various levels, to develop your English skills and gain a qualification.

English for beginners
If you’re new to learning English, our courses in basic language skills can quickly boost your confidence.

Young learners English
Develop your child's English using the latest learning methods, with our Cambridge ESOL courses and tests.

Adult learners English
We offer a range of Cambridge English (ESOL) courses and exams for adults, whatever your level.

Business English
Need to improve your staff’s English skills? We can help with the Business English Language Testing Service (BULATS).

Business English
Develop your skills in international business communication with us, with a Business English Certificate (BEC).

English courses timetable
Choose your English course, find out when it begins and plan your studies with our latest timetable.

Register for IELTS
Registration is now open for the IELTS exams. Find out what to do, what to bring, and when to register.

Exams
UK qualifications offer worldwide opportunities in business and education. Find out more about the exams we offer.

Education advice
Need help with choosing your course? Finding a scholarship? Arranging a visa? We can help with all your UK study questions.

Alumni network
Network and socialise with other international graduates when you become a member of our alumni network.

Live help
Need advice on UK study? Want to know the best English course for you? We can help with our real-time, online advice service.

Study in the UK
Choose what’s right for you and get the most from your stay with our information on UK study.

ELT community
We can help you connect with over 14,000 ELT colleagues across the globe to share experience, knowledge and ideas.

Language assistants
Access regular online support and practical advice for your classroom activities with our Language Assistant site.

Become a language assistant
We can help you to become an English language assistant, or a French, German, Spanish, Italian or Chinese assistant in the UK.

Scholarships
We can help you fund your postgraduate study with scholarships, advice on applications and scholarship searches.

Chevening
35 or under? Developing your career with a postgraduate course? A Chevening scholarship could help.

Join our library
Support your studies, develop your English skills, and explore UK culture when you join our library.

Career development
Improve your career prospects with our learning resources and programmes for managers and professionals.

Young Learners
Children get to learn the fun way when they become a member of our Young Learners’ Zone.

The Selector
Experience the UK’s music scene on our award-winning radio show, The Selector. Listen online today.

Animating Literature
For the latest news and opinion on books, writing and writers, become a member of Animating Literature.

EncompassCulture
For news and views on literature, join EncompassCulture, our online club for writers and readers.

Development
Find out how our 30 years' experience in development supports global partnerships. Visit our Development site.

Sponsor opportunities
As the world's largest international cultural relations organisation, we can offer unparalleled market opportunities.

Seminars
Our seminars can help to develop your professional knowledge and experience. Visit our Seminars site.

'cubed' webzine
Keep up-to-date with the science that's shaping our society.

Keep in touch
Our regular e-newsletter brings you news on courses, events, and career opportunities. Why not join today?

Subscribe to our e-newsletter
Get the latest on everything we do when you sign up to our regular e-newsletter, the best way to keep in touch.

Subscribe to our newsletters
Join our mailing list and you’ll receive news on all our upcoming events in a regular e-mail newsletter.

Professional newsletter
Keep ahead with news on opportunities in professional development when you join our online mailing list.

Education news
Keep up-to-date with UK education when you subscribe to our regular e-newsletter, detailing exams, courses and talks.

Where we are
We have offices, teaching centres and libraries in 110 countries. Visit one of our websites to find out more about the services on offer in your country.

Contact us
If you can’t find what you’re looking for, would like to talk to one of our staff, or need further information, you can phone, fax or e-mail our centre.

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