After months of consultation, planning and testing, we’ve created a new home page. Will this result in a huge overhaul of your content? We hope not. Does it mean a positive change for your business and your customer? Yes, we hope so.

The new home page maintains some elements from the original design, and includes a newsfeed and new image sizes. The main development is a change to the editorial focus. Since space is limited, the new design requires a tougher attitude to copy: what is the most important thing to say to the majority of your customers, and do you have the space to say it? It will involve some new thinking around your editorial strategy (writing plan)and web publishing systems. However, our nine-step guide should help to make the change straightforward and profitable.