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If we want our writing to influence our audience - to make them think, feel, or behave in a particular way - we have to use a persuasive style. This style uses creative language to attract our audience. It then continues to hold their interest. Even when they've finished reading, our creative style should be memorable. Whether it’s a poem, play or pamphlet on Strategy 2010, creative communication helps us to influence people and change our world. |
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| Building on the imagery and ideas behind the Experience UK Now campaign, Experience English sells the character of the British Council and the UK, by viewing everyday terms in new ways. |
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| We want to put our customers' aspirations into context, illustrate how we can continue to engage with them, and imply the kind of strong relationships that we seek. We are part of their journey. |
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| What makes us unique? We have centres in 110 countries, and work in over 255 towns and cities. A unique network that connects millions of students, teachers and professionals. |
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| Cultural relations is an essential part of our character. In response to the 2005 Brand Consultancy, this campaign will employ local idiom to show how we bring people together. |
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