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British Council Internet Business Development
E-mail marketing
If you are using the e-mail marketing platform to send out e-zines to your customers this site will help you to understand how to use the platform by offering step-by-step guidance and support. If you are not currently enaging with your customers using e-zines and would like to begin, the getting started section will help you.
Getting started
Copyright of the British Council. If you haven't used e-mail marketing before here is where to start. Follow this step-by-step guide to know what you need to consider before sending out your first newsletter.
Corporate e-mail marketing platform
Copyright of the British Council. The new corporate email marketing platform is a managed platform provided by Constant Contact. It includes features such as managing contacts, archiving messges, image hosting, reporting and many more. Find out more about the functionality of the system.
E-mail newsletter design
Copyright of the British Council. There are 16 templates to choose from. Each can be branded with your country logo and/or with the Education UK brand. The templates can be adapted to accommodate branding for specific products. Find out more about the template design and usage.
Guidance
Copyright of the British Council. Do you need help understanding best practice and the latest industry standards around email marketing? The guidance section provides information on how to manage your bounce addresses, permission reminders, double opt-in and lots of other information/
Download the PDF guidance notes
Creating an email in Constant Contact
Sending an email using Constant Contact
Managing your contacts in Constant Contact
Managing your Constant Contact account
Adding a functional mailbox to Outlook

The United Kingdom’s international organisation for cultural relations and educational opportunities.
A registered charity: 209131 (England and Wales) SC037733 (Scotland)
Registered in Singapore as a branch (T09FC0012J) and as a charity (No 0768).
Our privacy and copyright statements.
Our commitment to freedom of information. Double-click for pop-up dictionary.

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