Who could be your audience?
Do you understand them?
How do you grow more of them?

‘New Audience New Approaches – Audience Development Symposium and Workshops’ is a unique opportunity for UK and HK cultural leaders and arts practitioners to share their views on audience development.

Presented by the British Council, the Audience Development Symposium and Workshops will look at innovative approaches to building audiences; the opportunities and challenges arts organisations face in developing new audiences; and creative ideas on how we can generate future audiences in anticipation of the forthcoming West Kowloon Cultural District.

New Audiences New Approaches – Audience Development Symposium

			Date		18 November 2009
			Time		1.45–5.30 p.m
			Venue		Concert Hall, The Hong Kong Academy for Performing Arts, 1 Gloucester Road, Wan Chai, Hong Kong
			Registration		Complete this online registration form
			Fee		Free of charge
			Remark		Conducted in English, with Putonghua simultaneous interpretation
			Enquiry		arts@britishcouncil.org.hk

Audience Development Workshops

			Date		19 November 2009
			Time		1.00–3.00 p.m. (Workshop 1) 3.30–5.30 p.m. (Workshop 2)
			Venue		Conference Room, Hong Kong Arts Development Council, 14/F East Warwick House, Taikoo Place, 979 King's Road, Hong Kong (Click here for the Map)
			Workshop leader		Andrew Mclntyre Director, Morris Hargreaves McIntyre
			Titles		Workshop 1 A strategic look at the need for a central audience development plan Workshop 2 Developing audiences for arts organisations - challenges and practical tools
			Registration		Complete this registration form and return together with a crossed cheque payable to "British Council" by post on or before 9 November 2009
			Fee		HK$350 for each workshop / HK$500 for workshops 1 and 2
			Remark		Conducted in English
			Enquiry		arts@britishcouncil.org.hk

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