The PufferSphere experience means that ‘audiences can see the same film but from different perspectives and in different time frames,’ explains Cavendish. ‘Some of the best uses have been for disparate audiences, where we've been doing music events or fashion shows using the displays to enhance the environment. Ollie refers to it as a digital campfire because it takes a central role in an environment’ and captures the audience’s attention.
Cavendish describes the PIMS as the natural next step, ‘There's a huge growth in 3D modelling software but little development of how we can view it. Our latest product allows us to take the immersive experience of virtual reality and take it to the client. The PIMS can be set up on site and allows a group of people to be fully visually immersed within an environment at a human scale.’
‘What we're doing is taking technology developed for the virtual reality industries such as military, oil and gas, construction and we’re creating our own software and putting it into mainstream products.’ And, with the Puffer Immersive Mobile Sphere, we will literally be able to enter another sphere of virtual reality.